Schick objectives:

1.      Get the potential clients to know the Brand

2.      Increase sales

3.      Reach clients from the social media

4.      Create loyal clients

5.      Analyze the impact of the campaigns

How to achieve these goals?

At this moment the company use only the Facebook app for pages (Facebook insights) where they can get activity statistics of the page, measure visits, views, likes, demographic data and information of the audience, audience reach, impact of campaigns, tips for grow the page, posts and page interactions, audience participation, lost audience and compare performance of other pages.

As Schick uses Facebook a lot and our proposal is to mantain it but reorganize it, we recommend them to keep using Facebook insights, review it every day and use it related with Instagram which has a program too called Instagram Analytics. This program is used to meausure the audience growth, track their own hashtags, identify the posts with most impact and export the reports to PDF or Excel.

About the web page for the E-marketing of the company, we recommend them to start with a simple software which is Shopify. It would be easy to use because Shopify gives a lot of information about online commerce:

Schick has everything to start with those strategies as soon as possible. They already have Facebook, Instagram and a Blog, so when they decide to open a web page on Shopify, they will be able to link all their communication tools between them and start growing the company.